As you know by reading the last post, I just got the Guidebook App up for COLD WARS 2013. It turns out the good folks at Guidebook have added a few new features that facilitate sharing the events you will be either running or playing on regular Social Media channels such as Facebook and Twitter. This post will run down how to do that using the new Guidebook App.
My example will be the upcoming COLD WARS 2013 convention, details here: http://www.coldwars.org. You will need the Guidebook app for this, installed on some device you will be using. Refer to the post directly before this one for how to get it, install it, and download the specific guide for COLD WARS 2013, which is a dam’ fine job, if I do say so.
Is everything set up with Guidebook? Great, moving on!
1). SEARCH FOR GAMES YOU ARE RUNNING OR GAMES YOU WANT TO POST ABOUT IN THE EVENTS SCHEDULE.
2. READ THE DESCRIPTION OF THE GAME…
3. ACCESS THE SHARE MENU ON THE TOP RIGHT, AND SELECT THE MEDIA CHANNEL YOU WANT TO USE… AND THEN SHARE AWAY LIKE A MAD FIEND!
Here’s what it looks like to share an event to Facebook:
And the result on Facebook looks like this
Twitter is about as easy as Facebook.
The result looks like this on Twitter:
Texting and Emailing are kind of self explanatory in the 21st century, but just in case this is what sharing an event by those methods would look like:
And the ubiquitous email:
That is pretty much a run down on the social media and information sharing aspects of the Guidebook app. Why is it important to share events to the wide world? Simple exposure, that’s why. Social media works on a simple analogue to word of mouth advertising. Someone shares something that tickles their fancy, and that gets shared, and that gets shared, and after a while it’s a viral phenomenon. If you work in an organization putting on a convention and want to get the word out to a wider audience of potential players, the biggest no-brainer out there is to use social media channels. Why do you think so many celebrities (and NON-celebrities) use Twitter and Facebook? Simple marketing, that’s why!
So, in short, here’s a tool for you to use, it’s free, have fun and go out and promote the hell out your events.. the more that we do together, the more people will see how incredibly cool and interesting our hobby is, and come to our shows. It takes a lot of interest to get people out of their comfort zones enough to trek to the middle of Pennsylvania or Virginia, so it’s up to all of us to get the word out.