How to share Events You are Running or Playing at a Convention on Social Media


As you know by reading the last post, I just got the Guidebook App up for COLD WARS 2013.  It turns out the good folks at Guidebook have added a few new features that facilitate sharing the events you will be either running or playing on regular Social Media channels such as Facebook and Twitter.  This post will run down how to do that using the new Guidebook App.
My example will be the upcoming COLD WARS 2013 convention, details here: http://www.coldwars.org.  You will need the Guidebook app for this, installed on some device you will be using.  Refer to the post directly before this one for how to get it, install it, and download the specific guide for COLD WARS 2013, which is a dam’ fine job, if I do say so.

Is everything set up with Guidebook?  Great, moving on!

1). SEARCH FOR GAMES YOU ARE RUNNING OR GAMES YOU WANT TO POST ABOUT IN THE EVENTS SCHEDULE.

In this example, I have already selected a game called PIG WARS (see the check?), a game I’m actually interested in playing, and I’ve added this to my personal schedule.

2. READ THE DESCRIPTION OF THE GAME…

You read this and say to yourself.. .”Hey, Self, that’s a game that looks like I want to play it! Now I want to tell all my best buddies all about it.. but HOW? Well, it’s pretty easy, actually….”

3. ACCESS THE SHARE MENU ON THE TOP RIGHT, AND SELECT THE MEDIA CHANNEL YOU WANT TO USE… AND THEN SHARE AWAY LIKE A MAD FIEND!

Click the button with the little horizontal lines, top right. This is the SHARING MENU. You have a few choices here.. share this event via FACEBOOK, TWITTER, TEXT or EMAIL. I should point out that you will need accounts in Facebook and Twitter to use this feature.

Here’s what it looks like to share an event to Facebook:

If you want to share an event to Facebook, and who wouldn’t, this dialogue box will pop up. You can edit the text.

And the result on Facebook looks like this

Each event you share to Facebook shows up ON YOUR FACEBOOK WALL. You can then share that out to other walls, other friends, other groups, via Facebook’s SHARE methods.

:

Twitter is about as easy as Facebook.

Twitter is limited to 140 characters, so you may have to edit if you want to add #hashtags. Note that the Twitter interface doesn’t automatically shorten the URL, which can limit your space. Still, it’s a HUGE audience, so it’s worth a shot.

The result looks like this on Twitter:

This is what my PIG WARS example looks like shared out to Twitter. The listing is pretty tight so not much in the way of extra characters. I added the Groucho nose because, well, Groucho makes everything even better.

Texting and Emailing are kind of self explanatory in the 21st century, but just in case this is what sharing an event by those methods would look like:

Texting your event to someone at the other end

And the ubiquitous email:

Sending your event via email. You probably could type up an email yourself, but Guidebook takes all the pertinent information about your event and shoves it into an email all pre-prepared and stuff.

That is pretty much a run down on the social media and information sharing aspects of the Guidebook app. Why is it important to share events to the wide world? Simple exposure, that’s why. Social media works on a simple analogue to word of mouth advertising. Someone shares something that tickles their fancy, and that gets shared, and that gets shared, and after a while it’s a viral phenomenon. If you work in an organization putting on a convention and want to get the word out to a wider audience of potential players, the biggest no-brainer out there is to use social media channels. Why do you think so many celebrities (and NON-celebrities) use Twitter and Facebook? Simple marketing, that’s why!

So, in short, here’s a tool for you to use, it’s free, have fun and go out and promote the hell out your events.. the more that we do together, the more people will see how incredibly cool and interesting our hobby is, and come to our shows. It takes a lot of interest to get people out of their comfort zones enough to trek to the middle of Pennsylvania or Virginia, so it’s up to all of us to get the word out.

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